Resume – Susannatoli

INTEGRATED MARKETING & CREATIVE PARTNERSHIPS LEADER IN BRANDED CONTENT CREATION, STORYTELLING, & SPONSORSHIPS

I succeed by building on what can be done, not dwelling on what can’t.

Marketing and partnerships leader with experience at top media companies. Expert in building big ideas, driving ad revenue, and crafting integrated campaigns that resonate across generations. Skilled storyteller who translates data into strategy, builds lasting partnerships, delivers franchise-worthy brand programs, and makes noise where it matters most.

Experience

The Paley Center for Media, New York, NY

The premier entertainment industry think tank and leadership forum

Director of Marketing & Partnerships | 2024 – Present

Develop and execute integrated marketing strategies that drive ticket sales and event registrations for marquee talent and franchises, including Dialogues with Mindy Kaling, Ryan Reynolds, and Shonda Rhimes; and campaigns for Netflix (Running Point, Cobra Kai), Apple TV+ (Severance), Disney+ (Star Wars: Andor, Agatha All Along), HBO Max (Hacks), FOX (Super Bowl LIX), Hulu (The Handmaid’s Tale).
Deliver double-digit revenue growth by executing innovative, multi-channel marketing campaigns that increase audience engagement, accelerate membership acquisition, and expand digital content viewership.
Oversee diverse programs across Paley’s portfolio, driving innovation and integration across creator-led content, experiential activations, influencer partnerships, social media campaigns, and print
Identify, cultivate, and secure sponsorships and partnerships for original programming across public and industry sectors, including Spotify, Fanatics, and ESPN
Develop compelling marketing content by interviewing top talent, including Seth Cohen, Kathryn Hahn, Kate Hudson, Justin Theroux, and casts from Apple TV+ and Netflix series.

a360media / Us Weekly, New York, NY

#1 Retail Publisher & Multi-Platform Media Leader

Head of Integrated Marketing | Us Weekly | 2022 – 2024

Drove +345% growth in marketing revenue by creating and launching 25+ new ad products for the marketplace.
Elevated brand impact for advertising partners through innovative campaigns spanning brand integrations, sponsorships, and custom content partnerships—delivering across all consumer touchpoints.
Built best-in-class sponsorships by leading video/digital production, developing ad placements, and securing celebrity/talent partnerships to connect with Us Weekly’s affluent, highly engaged audience.
Partnered with creative executives, editors, brand managers, account executives, and promotions teams to ideate and execute breakthrough programs.
Led end-to-end sponsorship activations, including timelines, approvals, pre-production, on-set leadership, and post-production deliverables.
Collaborated with Research, Data & Analytics, and Consumer Insights teams to design strategies aligned with client KPIs and long-term goals.
Directed and inspired a high-performing Integrated Marketing team while working cross-functionally with internal stakeholders.

Mirriad, New York, NY

The world’s leader in virtual product placement (VPP) and in-content advertising using patented AI

Head of Integrated & Ad Sales Marketing | 2021 – 2022

Built strategic partnerships with media companies, record labels, sports leagues, and agencies to develop AI-driven marketing solutions that increased revenue and operational scale

Paramount, New York, NY

Fortune 500 global media and entertainment company reaching billions of viewers worldwide

Senior Director of Integrated Marketing & Sponsorships | 2015 – 2020

Senior member of Velocity, an award-winning branded content studio, ensuring best-in-class creative practices while driving audience growth, strengthening brand authenticity, and consistently delivering on client KPIs.
Developed and executed high-impact, world-class sponsorships across television, streaming, and digital platforms, collaborating with network executives, showrunners, creative writers, and celebrity talent to deliver seamless integrations into scripted series, non-scripted formats, live events, and digital content.
Drove $100M+ in ad revenue through strategic tentpole campaign development, achieving an unprecedented 100% sponsor retention rate
Led strategic agency partnerships as primary liaison, managing creative development, project prioritization, and RFP execution across premium network portfolio
Delivered seamless brand integration for 10+ major programs, including Yellowstone, The Daily Show, Bar Rescue, Bellator, and other flagship properties

E! Entertainment Television, Los Angeles, CA

NBCUniversal’s entertainment news division delivers celebrity content, red carpet coverage, and hit programming to millions of viewers

Director of Marketing Solutions & Branded Content | 2013 – 2015

Generated 35% sales increase through strategic Marketing team leadership and execution of customized branded content campaign.
Conceptualized and executed E!’s Live from the Red Carpet sponsorships for major award shows (Oscars, Golden Globes, Grammys, Emmys) featuring Ryan Seacrest and A-list talent
Executed advertiser content integration on E! Online, leveraging the platform’s 1.1B monthly engagements as the world’s leading multi-platform entertainment brand
Achieved record-setting digital performance during Red Carpet Season with double-digit growth in viewership and engagement metrics
Developed and executed branded programming events (Fashion Fridays, Movie Reels with Ross Saturdays) synchronized with network scheduling to drive viewership and revenue

MTV, New York, NY

The leading youth entertainment brand, MTV is a pop culture zeitgeist that defined the ‘80s, ‘90s, and ‘00s with music videos, breakthrough award shows, and the first reality TV shows that changed the media industry forever.

Director of Content Strategy | 1996 – 2007

Key member of the MTV Programming team making pop culture history with the first reality programming and overhauling and re-launching MTV2 into an ad revenue-generating cable channel.
Developed unheard-of “360” programming leveraging content and revenue opportunities across multiple screens.
Created partnerships with the internal marketing and sales team, establishing the industry’s first integrated marketing campaigns with artists and brands.

Consulting + Advisory, New York, Ny

The Famous Group (2020 – 2021)

Virtual Producer and Moderator for live sporting events including WWE Raw on USA Network, WWE Smackdown on FOX, and the NFL using AI technology to produce a live audience.

Nightlyfe TV (2011 – 2012)

Managing Director for a multi-platform network dedicated to the “other 9-5”, Nightlyfe TV delivers news and entertainment dedicated to music, restaurants, clubs, venues, celebrity performances, and more.

Firebrand (2007 – 2009)

Director of Content Strategy under CEO John Lack, founder of MTV, for a first-of-its-kind channel using branded content, advertising, and marketing integrations as entertainment.

Susan Natoli