The core of my success and contributions as a leader in media is a unique ability to connect some of the world’s most powerful brands with consumers across the purchase funnel through linear, digital, social, print, and shopper marketing.
I am an energetic marketing and promotions leader, with strong experience in AI technology, skilled in conceptualizing, building, packaging, pitching, and executing big ideas and signature programs with a sophisticated understanding of Gen A, Gen Z and Millennial audiences. I inspire clients to think bigger, expanding the kind of work we do with them to achieve more creative, modern, and integrated programs. A storytelling master, my campaigns drive ad revenue, audience growth, and brand fan loyalty.
I maintain strong industry relationships with vendors, agents, 3rd party digital platforms, experiential partners, and celebrity and digital talent (and their agents) to build marketing.
I’ve executed hundreds of integrations in every genre of content – comedy, live sports, scripted, unscripted, live events, and more – for brands such as Unilever, Proctor & Gamble, PepsiCo, Amazon, Universal Pictures, Hershey’s, Disney, Chevrolet and more.